poster and magazine feedback

In order to get feedback for the magazine cover and movie poster, we printed large copies of the poster and A4 copies of the magazine cover, and took them to Harlow in order to show them to the public and get a completely unbiased feedback.

for the magazine cover, we asked random people who look between the ages of 15 - 30 if they regularly read magazines, if they were interested in horror films and literature, we then asked for their opinions on our magazine cover, we asked "would you consider buying this magazine by looking at the cover if it was a similar price to its competitors" a few people said thy would like to see the rest of the magazine to base their opinion on but most people say they would put in the same consideration as they would for a popular magazine.

for the movie poster, we stood outside the cinema with our large A2 poster and asked people if they were interested in horror films, and if they would watch the film from one look at the poster. The general consensus was that they felt they would have to see a trailer before committing to watching the film but that they would be intrigued to watch a trailer from the poster.

This feedback was no less than expected, because from these two pieces of media alone, no movie would be advertised enough to attract a large audience, we did however interest a few people which is what we aimed to do initailly