We did however have to re-edit our trailer, primarily due to audience feedback, we re-edited 5 parts of the trailer all together
1. The first part was the scene in the lab, this was originally put in a chronological order, the boy walks, trips, acid spills, and then the camera stares at an empty beaker and fades.
The edited scene is not chronological, it begins with a shot of the spilled acid beaker , so that the viewer can understand what the scene is about, this is followed by a clip of the boy walking and before he gets tripped, we cut back to the beaker, then the boy being tripped, back to the beaker, then the liquid spilling on him, and finish with the beaker and fade out. This adds a bit of speed and panic without a whilst the viewer can still comprehend what is happening very easily, i think the quick editing makes it seem much more panicked when coupled with the audio track behind.
2. The second part of editing was easy but effective, where the scene originally faded with the beaker, we added a ghost image over the top which becomes clearer as screen gets darker.
This was done by stretching and cutting the scene with the close up face to make it a slow/still frame, this was then put on another video track making it the main image, then we dragged the yellow line on the video track until the opacity was roughly 40% this made the beaker look like the main image and made the face look like a ghost, this also insinuated that this is what the accident caused.
3. The third piece of re editing we did was the gravestone piece, when the killer appears in front of the tombstone, we made the transition smother with a crossfade to make it look like a ghostly appearance, we also sped it up in order to fit with the rest of the quick editing. whereas before it was slow and messy, all we did was add a crossfade between scenes and use the stretch tool to shorten it.
4. The fourth piece of editing was the final clip after the credit. In which the killer zooms toward the camera, this was initially backwards and not a startling, to make it more shocking we flipped the scene so the killer was walking forward, this made his movements look more unnatural we then sped the scene up to a second, so that when it is seen it is almost subliminal, and the audience don't have time to make sense of the figure rushing toward them.
5. The final piece of re-editing was the audio track, in order to make it most effective we cut the first section, slowed it down whilst the psychologist was speaking to the protagonist, the used and exponential fade to cross it over smoothly with the rest of the track, the primary reason for this was so that the rest of the track fitted with the video effectively, for example, the crescendo climaxed as the beaker faded out. To finish this section of editing we added an exponential fade at the end of the audio track to give the trailer a fade out as opposed to an abrupt and quick end, this makes the whole thing look a lot smoother
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